Physician Payer Data

Expand your customer-profiling efforts by targeting physicians by the healthcare insurance plans they accept

Marketing to physicians based on their payer preferences is now possible with IQVIA Physician Payer data. Did you know 65 percent of physician offices in the U.S. accept United Health insurance? Identifying which payers your target audience accepts will help you narrow your marketing campaigns to reach exactly the physicians you need. This solution also includes physician offices that accept government-sponsored programs like Medicare and Medicaid, in addition to major healthcare insurance companies.

Who will find Physician Payer Data useful?

  • Insurance companies to determine share-of-market, sales coverage, territory alignment and opportunities
  • Directory publishers to enable consumer online physician look-up directories
  • Pharmaceutical marketers to influence insurance companies to put certain drugs on formulary
  • Insurance brokers to determine market share, regional sales opportunities and other sales leads

For more ways to target physicians, check out our physician email services, doctor mailing list and clinical trial physicians list.

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