Send Time Optimization
The battle for attention in people’s inboxes has grown fiercer in recent years. Send time optimization (STO) can help; by understanding people’s email habits, marketing campaigns can deliver on the promise of “right healthcare professional, right time, right message.”
Making Apple Cider Out of Apple’s iOS 15
Apple has released its highly anticipated iOS 15 update, which brings with it the most significant changes to email in more than a decade. Our email scientists dove into how these changes are impacting healthcare email marketing.
How Apple and Google are Going to Affect HCP Email Marketing
Two titans of the technology landscape, Apple and Google, have announced upcoming changes to their platforms that will affect healthcare provider (HCP) email marketing. In this industry update, our email scientists have analyzed these announcements and provide you our assessment and predictions, including steps to take right now.
OneKey opt-in Email Fact Sheet
Reach healthcare professionals with the highest level of precision and deliverability by leveraging OneKey’s opt-in email database that is consistently cleansed, providing high accuracy.
Does your sales team understand who a physician’s employer is and when they should communicate directly with the physicians, IDN, or corporate owner? OneKey’s Employment Flag will give your team the best direction!