White Papers and eBooks

This eBook is designed to provide practical advice on how to choose – and how to use – the best reference data that will deliver tangible outcomes and engage your target audience. It's a must-read guide for anyone who uses a data partner and is seeking to increase ROI by identifying highly qualified leads and impactful key opinion leaders.

Social media advertising is becoming more popular for reaching doctors online, and Facebook, in particular, is one of the most common channels for engaging your target provider. Learn about what topics they like most in Facebook, and how often they visit this channel.

For media buyers and planners, make your advertising more effective by understanding what doctors like to read in social media. What are the most common work related searches? How frequently are they online? What website do they use most? Find out the answers in this new infographic.

In-person meetings with physicians and other healthcare providers is a rarity these days, but one marketing channel continues to produce consistently good results and a measurable ROI: email marketing. Read this whitepaper to see 9 charts outlining physician and dentist email behavior.

This whitepaper provides critical insights about the impact of healthcare consolidations on medical device sales and marketing, including changes in decision-makers and what “value” means in today’s healthcare landscape.