Whitepapers

Social media advertising is becoming more popular for reaching doctors online, and Facebook, in particular, is one of the most common channels for engaging your target provider. Learn about what topics they like most in Facebook, and how often they visit this channel.

For media buyers and planners, make your advertising more effective by understanding what doctors like to read in social media. What are the most common work related searches? How frequently are they online? What website do they use most? Find out the answers in this new infographic.

Email marketing is one of the most effective ways to engage physicians across all specialties. Read this guide for insight into best practices for maximizing physician email marketing. Includes performance metrics from 2017.

Hospitals have been undergoing unprecedented consolidations since the adoption of the ACA, leading to ongoing changes in leadership at the C-suite and Director level. Read this report for an understanding of the current makeup of these influencers at U.S. hospitals today.

Pharmacies without efficient solutions to accurately validate prescriber credentials are subject to costly fines. Read this report to learn the extent of problematic prescriber credentials that pharmacies see in just six months -- and how those pharmacies avoided the consequences.