White Papers and eBooks

Omnichannel marketing is only as effective as the data and insights that drive your outreach campaigns. With the ongoing movement to improve online privacy and security (such as the deprecation of third-party cookies), the use of technology in this space will continue to become more complicated. Ensuring a strong partnership with a trusted data provider can open opportunities to amplify physician engagement, bolster reputation and awareness of hospitals and health systems, and drive referrals to key services lines. IQVIA's end-to-end data and advanced capabilities drive physician engagements further and offer access to advanced targeting opportunities where they engage online.

This eBook is designed to provide practical advice on how to choose – and how to use – the best reference data that will deliver tangible outcomes and engage your target audience. It's a must-read guide for anyone who uses a data partner and is seeking to increase ROI by identifying highly qualified leads and impactful key opinion leaders.

Social media advertising is becoming more popular for reaching doctors online, and Facebook, in particular, is one of the most common channels for engaging your target provider. Learn about what topics they like most in Facebook, and how often they visit this channel.

For media buyers and planners, make your advertising more effective by understanding what doctors like to read in social media. What are the most common work related searches? How frequently are they online? What website do they use most? Find out the answers in this new infographic.

In-person meetings with physicians and other healthcare providers is a rarity these days, but one marketing channel continues to produce consistently good results and a measurable ROI: email marketing. Read this whitepaper to see 9 charts outlining physician and dentist email behavior.